Oracle 1Z0-340-20 : Oracle Eloqua CX Marketing 2020 Implementation Essentials

  • Exam Code: 1Z0-340-20
  • Exam Name: Oracle Eloqua CX Marketing 2020 Implementation Essentials
  • Updated: Jul 20, 2026     Q & A: 60 Questions and Answers

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Oracle Eloqua CX Marketing 2020 Implementation Essentials has demonstrated the knowledge and expertise in:

  • Features that support automation
  • Timeline and deliverables for a successful implementation
  • Platform architecture and data model of Eloqua
  • Additional Eloqua Services
  • Tasks such as in initial, digital, email, and form configuration
  • Features that support data management
  • Configurations required for CRM integration
  • Fundamentals of the Eloqua platform

Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

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Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: CRM Integration & Additional Services10%- Reporting and analytics
- CRM integration setup
- AppCloud and external services
Topic 2: Automation & Campaigns15%- Program Builder and Program Canvas
- Lead scoring and segmentation
- Campaign Canvas configuration
- Automation logic and flow design
Topic 3: Email & Preference Management10%- Unsubscribe management
- Subscription and preference centers
- Email configuration and personalization
Topic 4: Tracking & Assets10%- Microsites and landing pages
- External form integration
- Tracking script integration
- Form creation and configuration
Topic 5: Branding & Deliverability10%- Bounce and complaint management
- Email groups and domain configuration
- IP warming and deliverability strategies
Topic 6: Implementation Overview10%- Implementation services and offerings
- Client documents and required stakeholders
- Key milestones and deliverables
Topic 7: Eloqua Fundamentals & Architecture15%- System architecture and data model
- Security settings and user management
- Platform overview and navigation
Topic 8: Data Management20%- Data prioritization and deduplication
- Contact/account fields and views
- Standard and custom objects
- Data import, export, and standardization

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