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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

A) Adjust the date range for the dataset.
B) Update the data source permission settings.
C) Ensure the metric filter for purchase value is correctly set.
D) Recreate the customer segment manually.

2. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID does not exist (People)) / People

B) (Customer ID exists (People)) / People

C) (Customer ID exists (People)) / (Customer ID does not exist (People))

3. Which configuration should be applied when sharing reports with external business partners?
Response:

A) Profile Integration Rules
B) Data Masking Policy
C) Export Scheduling
D) Report Sharing Settings

4. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A) Session
B) Person
C) Custom Time
D) Conversion Time

5. An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

A) A data view from a connection based on personal email address.
B) A data view from a connection based on phone number.
C) A data view from a connection based on work email address.
D) A data view from a connection based on social network handle.

Solutions: