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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - First-party data ingestion methods - Server-to-server integration - Mobile SDK integration |
| Topic 2: Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Topic 3: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Define DMP use cases - Compliance and privacy requirements |
| Topic 4: Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
| Topic 5: Audience Creation & Management | 20% | - Classification and taxonomy setup - Audience activation and delivery - Build and configure audience segments |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?
- A. 15
- B. Win Each Category
- C. Win Every Time
- D. 7
- E. 30
- F. 1
Correct Answer: C 🗳️
What is a BlueKai Mobile Statistical ID?
- A. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
- B. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
- C. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
- D. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
- E. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
Correct Answer: C 🗳️
You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
- A. awytM3DD bk112=25%bk111=M%bk115=2
- B. awytM3DD bk112=25,bk111=M,bk115=2
- C. awytM3DD bk112=25@bk111=M@bk115=2
- D. awytM3DD bk112=25#bk111= M#bk115=2
- E. awytM3DD bk112=25|bk111=M|bk115=2
- F. awytM3DD bk112=25~bk111= M~bk115=2
Correct Answer: E 🗳️
Which of the following is a real world use case for a search campaign?
- A. Ensure customers receive relevant offerings when landing on the site page.
- B. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
- C. Leverage the device-bridging technology to find users across their devices.
- D. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
- E. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
Correct Answer: D 🗳️
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
- A. Strategy
- B. Update Frequency
- C. Benefit
- D. Classification Rules
- E. Current State
- F. Use of Categories
Correct Answer: A,B,C,E 🗳️
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