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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?

A) Create a team page for official communications and encourage the admin team to use their personal profiles.
B) Create an admin team profile for all team members to use when they make an official team action.
C) Highlight the leadership team with photos, announcements and by tagging them regularly.
D) Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.

2. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Determine the sentiment by scanning positive and negative comments
B) Analyze the reach of exhibition-related posts through Ads Manager
C) Record the total number of campaign comments through native insights
D) Measure the engagement rate on the influencers' posts

3. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Delete the comments and ban the community member from the Page
B) Call the local authorities immediately to report the threat
C) Raise the issue to the most relevant point of contact internally
D) Open a conversation with the community member and discuss their concerns

4. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Include a discussion question about the product that is being launched
B) Ask follow-up questions as people leave feedback
C) Post a link to a press release announcing a product launch
D) Partner with influencers to generate posts about the launch

5. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Document the number of members and engagement statistics for the CEO to review
B) Survey members for positive community experiences to share with the CEO
C) Post a poll in the community asking members if the company should close the group
D) Determine if members of the group are more likely to retain their monthly membership

Solutions: