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GCCC Strategic Communication Management Professional Sample Questions:

1. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) Contact the reporter with the correct information and request a correction be published, if possible.
B) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
C) There is nothing that can be done; the article has already been published.
D) The reporter made an error, so the director should demand a correction be published.

2. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) When the speaker pays for mentioning her name on the blog.
B) When sharing the speaker's ideas.
C) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
D) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.

3. Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A) Create a social media account for the CEO and post on their behalf.
B) Automatically make members of the communication team the ambassadors.
C) Scan channels to see which employees are already speaking about the organization.
D) Establish social media guidelines for ambassadors.

4. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) procedural instructions in all our communications.
B) legal choices in all our communications.
C) accurate graphics in all our communications.
D) strategic content in all our communications.

5. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A) Decline the request because premature communication creates risk
B) Seek clarity on possible decision scenarios and develop conditional messaging options
C) Draft generic talking points that can be adjusted later once the decision is final
D) Ask the executive team to delay communication work until the decision is confirmed

Solutions: