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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

A) You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
B) You'll unlink the three accounts from your MC Your assistant will create a MCC and link to the three accounts.
C) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
D) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.

2. Which of the following options is NOT a custom alert type that you can create for an individual ad in Google AdWords?

A) Cost
B) Number of Impressions
C) Competitor's ad ranking
D) Average CPC

3. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
B) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
C) There is no correlation between paid results (the advertisements) and organic search results.
D) The better the organic search result, the higher the ad will be posted in order of paid results.

4. Jeff runs a dry cleaning business in his city. He'd like to use customized location targeting for his business, so he's hired you to help him create an ad with customized location targeting. You tell Jeff that he has three choices, when it comes to customized location targeting in Google AdWords. Which of the following is not a valid choice for the customized location targeting?

A) Using a triangulation approach based on a phone number
B) Using a multi-point targeting approach
C) Entering a physical address
D) Selecting a point on the map

5. Paula has created a Google AdWords campaign for her company. She has created a good group of keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula would like Google to display her ads as often as possible, until her budget is reached. What type of delivery option should Paula choose for her ads?

A) Accelerated delivery
B) Click-cost delivery
C) Instant delivery
D) Standard delivery

Solutions: