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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which two functions does Einstein Copy Selection do for marketing campaigns?

A) Determines how many subscribers will engage with the message.
B) Analyze click results to find out which assets spark the most engagement among customers
C) Send personalized content for each customer when they open email messages
D) Use aggregate daily engagement metrics to optimize content for the next day

2. Which social network(s) support lead capture in Ad Studio?

A) Linkedin 2%
B) Instagram
C) Google Adwords
D) Facebook
E) Twitter

3. Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A) Contact Data is dynamic data that retrieves the latest value upon decision split execution
B) Contact Data is a set of static values passed into the Journey for each contact
C) Journey Data is dynamic data that retrieves the latest value upon decision split execution
D) Journey Data is a set of static values passed into the Journey for each contact

4. What is true about Einstein Engagement Scoring (EES)?

A) EES analyzes all send data from Marketing Cloud
B) EES can import historical purchase data to drive conversion predications
C) EES takes into account custom unsubscribe handling
D) EES requires Collect Code Tracking forweb conversion predictions

5. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A) Onlythe top level business unit will have access and permissions need be set here for sharing
B) All business units will haveaccess
C) Onlythe business unit(s) immediately below the top level account will have access
D) Onlythe business unit where it was created will have access

Solutions: