Facebook Meta Certified Digital Marketing Associate : 100-101

  • Exam Code: 100-101
  • Exam Name: Meta Certified Digital Marketing Associate
  • Updated: Aug 22, 2026     Q & A: 85 Questions and Answers

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Facebook 100-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Identify settings available at the campaign, ad set, and ad level
  • Identify the difference between an ad and a page post
Topic 2
  • Determine the relationship between budget and estimated results
  • Explain the process to set up an ad account
Topic 3
  • Identify the steps to establish a business presence on Facebook and Instagram
  • Given a scenario, determine the appropriate ad formats
Topic 4
  • Identify how Meta protects user data privacy and common ad policies
  • Identify mobile creative best practices
Topic 5
  • Communicate the value proposition of the Meta family of apps and services for businesses
  • Identify campaign results through ads reporting
Topic 6
  • Identify budget and scheduling options
  • Identify target audience capabilities
  • Establish Platform Presence

Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#

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