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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. How can API integrations be secured in Marketo? (Choose two)

A) Use dynamic content for security
B) Disable external integrations
C) Use approved API tokens
D) Enable IP restrictions for API access

2. Refer to the case study. Unicorn Fintech's Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?

A) CMO, CIO, CRM Administrator
B) CMO, CIO, Corporate Attorney
C) CMO, CRM Administrator, Corporate Attorney
D) CIO, Web Developer, Corporate Attorney

3. Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on
B) Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
C) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
D) Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well

4. Marketers in charge of managing events ask the Marketing Ops team to set up an Events program for their upcoming Live Events. Each event has a max capacity of 50 per session. After a person signs up to 'request a seat' on the Marketo Engage Landing page, they must be able to check whether there is enough capacity.
The Marketo Ops team implements this by using a specialized 'Event Score' field as a Webhook to calculate and provide a number to each Person record based on where they sit in 'the queue'. Once they receive this number, their Program Status is updated to 'Registered' if they are under the capacity threshold, and they are emailed follow-up details. If they do not reach this capacity, they are added to a static list. The events team can follow up with them individually. This occurs in one Smart Campaign.
Which Smart Campaign flowsteps should be used?

A) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
B) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
C) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
D) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End

5. A company is re-evaluating their lead management process after realizing their current reporting is insufficient. While reviewing the current setup, a Marketo Engage consultant has discovered two things:
Everyone in the database is included in the Revenue Cycle Model (RCM), including employees and partners, which is skewing the data.
Leads can be recycled for more than a dozen reasons, but these are not currently captured in Marketo. This makes it difficult for the marketing team to decide how to further nurture the lead.
Based on this input, what should the consultant recommend first regarding the RCM?

A) People in the database who will never be sold to should move to a Disqualified stage, to avoid including them in the Success Path
B) Multiple detour stages should be created for each Recycle reason, to better track these reasons in Marketo
C) Unengaged leads should be moved into a Disqualified stage, because they are no longer in profile
D) Exclude recycled leads from the RCM entirely to avoid skewing data

Solutions: