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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Topic 2: Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Topic 3: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Topic 4: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Topic 5: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
A) Operational Rollout
B) Discover
C) Data Ingestion
D) Data Scoping
E) Data Classification
2. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?
A) Provider Inventory report
B) Provider Exchange report
C) Site Hits report
D) Schedule Hits report
E) Provider Category report
3. Which of the following represents an opportunity to update the managed taxonomy and classification rules?
A) A client needs a promotional category added to their taxonomy for a month-long sale.
B) A client has run an inventory report, and wants to identify their highest-performing categories.
C) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
D) A client wants to review their data activation integrations.
4. On an average, at what rate does data decay?
A) 20% per week
B) 12% per month
C) 2% per month
D) 2% per year
5. What is the reason to use batch versus real-time SDT?
A) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
B) If you want to receive user data as it is collected on users via HTTP POST or GET requests
C) If you want user data sent without authentication
D) If you want user data transferred directly to your server
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |




