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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Tokenized Sending
B) Field Level Encryption
C) Lookup reference to Contact Object
D) Master-detail relationship to Contacts

2. What should be confirmed to ensure Journey Builder directs the subscribers correctly?

A) Filter Contacts are enabled to refine the audience.
B) Journey Data is used for the Decision Split.
C) Entry Source attributes are available in Journey Settings.
D) Contract Data is used for the Decision Split.

3. Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A) Account Send Summary Report
B) Campaign Email Tracking Report
C) Email Send Report
D) Email Performance Over Time Report

4. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A) Marketing Cloud Connect
B) Parameter Manager
C) AMPscript for Marketing Cloud
D) Google Analytics 360

5. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A) Configure the Enterprise-wide default retention to one year
B) Configure the business unit data retention setting to 12 months
C) Set inactive date to be automatically cleared after one year, but is recoverable
D) Apply a row-based retention to each data extension as it is created, set to 12 months

Solutions: