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Salesforce Email Essentials (EEB101) Sample Questions:

1. According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

A) You must process an unsubscribe request within 20 days.
B) you must process an unsubscribe request within 10 days.
C) Your unsubscribe mechanism must be operational for at least 20 days.
D) Your unsubscribe mechanism must be operational for at least 30 days.

2. A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers

A) Save the report as a Snapshot.
B) Notify the manager with a pop-up.
C) Email the report.
D) Text a link to the report.
E) Save the report to an FTP folder.

3. Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

A) Create multiple versions of the email for loyalty and non-loyalty members.
B) Create a template-based email using dynamic content.
C) Create a template and lock content In the template.
D) Create dynamic content with a SQL Query activity.

4. Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A) Responsive Design
B) Static Design
C) Desktop-centric Design
D) Mobile-aware Design

5. A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

A) Select the update type Add Only
B) Ensure that the data extension contains a primary key
C) Select the update type Add and Update
D) Select the update type Overwrite

Solutions: