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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Send Throttling
B) Einstein Engagement Frequency
C) Sender Authentication Package

2. Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A) Implement an SAP with Private Domain and a Dedicated IP.
B) Request three Dedicated IPs to spread out the sending volume.
C) Request a Private Domain to leverage SPF and DKIMauthentication.

3. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

A) DoNotTtad preferences
B) Suppressed contacts from contact deletion
C) Bounced contacts from previous sends

4. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Entry Event to 'allow no re-entry.'
B) Configure Journey Settings to 'allow no re-entry.
C) Configure Journey Email Send to dedupe on email address.

5. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Tracking Conversions Tab
B) Send Performance Tab
C) Email Overlay View

Solutions: